mobile marketing watch

Articles that caught our eye

Mobile ad campaigns drive in-store traffic
Location info is the key in many retail and restaurant campaigns. read more >

CEOs see future in mobile technologies
Mobile-based tech will have greatest effect on media and entertainment industry in the next 3 years. read more >

Parents with kids most likely to m-shop
50% of these parents would be receptive to mobile alerts from coffee and beverage outlets read more >

3/4 of the world has mobile access
The evolution of the wireless market is no longer about the phone, but how it is used read more >

Mobile increasing as a way to reach consumers
The medium’s portability makes it a natural fit for connecting with fans read more >

Android rules U.S. and Europe smartphone sales
Android smartphone sales dominated in several major markets, including the U.S., Germany, G.B., France, Italy read more >

Mobile marketing engages customers
Apps provide marketers a great way to engage consumers and have them keep coming back read more >